News
27 Feb 2017
Agricultural Show in Paris, a successful partnership with La Manche
Since 2014, Jersey has been working in partnership with the Departmental Council of La Manche to share La Manche stand at the Agricultural Show in Paris (SIA).
The objective of Jersey presence is to promote Jersey’s agricultural industry and products at a key event in France’s agricultural calendar that welcomes around 700,000 visitors/year as well as to endorse the island as a holiday destination. The event is an opportunity to build up contacts and tourists database and to demonstrate the Island’s close links with Normandy and providing a platform for further mutually beneficial engagement.
This year, we were concentrating on the Big 4 – Jersey Lobster, Jersey Oyster, Jersey Royals and Jersey Dairy – a special Genuine Jersey brochure in French focusses on these and was issued and distributed on the stand as well as a “win a holiday” competition put together by Visit Jersey.
This successful experience allows the island to promote itself in France at so many levels thanks to the opportunity provided by the Department of La Manche.